Madvertising is an advertising agency with a large focus on static ads. However, they aren’t your run-of-the-mill advertising agency. All of their ads are rooted in psychology and often backed by humor.

My task with them was to help create pieces they could use as spec work in their newsletter and social media.  The goal in mind was to use the ads to help them get interest from potential clients. Writing spec work for large brands that everyone could recognize and everyone could understand the humor of.